Marketing with Flyers

Flyers can be a really economical way to help spread the word about your business, but as with all marketing methods, the more targeted your message the better.

If you own a lawn care business for example, distributing your flyers directly to homeowners with lawns is smart, sticking them on windshields at the local Walmart – not the best, because you don’t know if those people live in homes or apartments, or even if they live in your service area.

The easy thing with flyers is producing them, as you probably already have all you need to design them on your computer, and they can be printed by just about any local printer or copy shop for a few cents each. If you need help designing a flyer of your own, take a look at www.stocklayouts.com – or check out a program like Microsoft Publisher that can help you design your own flyers on your computer.

Once printed though they’ll need to be distributed, and here is where you’ll need to do the work yourself or hire someone to do it for you. Many cities have flyer distribution services so do a search online and see what you can find in your area, but you can always hire a few local high school students to help you out after school or on weekends, or post an ad on Craigslist and hire someone looking to make a few extra dollars.

How’d you like to have your flyers produced and distributed for free? That’s easy – just do the following…

• Find one or two other business owners who want to advertise to the same prospects you do.
• Have them design their flyer and deliver it to you.
• You have the flyers reproduced and charge the other businesses enough to cover your production and distribution costs too!
• If you want, you could even charge enough to make a few extra dollars for yourself while still keeping it affordable for the other business owners you’re working with!