Direct Mail Marketing

Nothing beats direct response when it comes to results-driven proven advertising, and messages sent directly to your highly targeted market via direct mail can deliver a terrific return on investment (ROI) when tested properly.

To learn how to properly craft a winning sales letter or direct mail piece, I highly recommend reading Dan Kennedy’s book “The Ultimate Sales Letter”, and you can also learn a lot from my friend David Frey’s article on writing a winning sales letter.

You’ll find a wealth of great information written on direct marketing from guys like Michel Fortin, David Garfinkel, Gary Halbert, Dan Kennedy, and many more experts. Here are some sites where you can learn more:

http://www.successdoctor.com – Michel Fortin’s main site

http://www.world-copywriting-institute.com – David Garfinkel’s site

http://www.thegaryhalbertletter.com – Home of the Gary Halbert Letter

http://www.dankennedy.com – Dan Kennedy’s site

http://www.srds.com – The Standard Rate & Data (SRDS) List Book is a great resource to locate mailing lists of nearly any type you can imagine. You can also find it available in some larger city libraries.

http://www.referenceusa.com – Reference USA is a great place to get compiled lists by industry, SIC, demographics and more. It contains names, addresses and lots of other great information on more than 12 million U.S. businesses, 102 million U.S. residents, 683,000 U.S. health care providers, 1 million Canadian businesses, and 11 million Canadian residents.

http://www.usps.com – The US Postal Service website has a variety of tools and educational materials about direct mail as well.