Flyers can be a really economical way to help spread the word about your business, but as with all marketing methods, the more targeted your message the better.
If you own a lawn care business for example, distributing your flyers directly to homeowners with lawns is smart, sticking them on windshields at the local Walmart - not the best, because you don't know if those people live in homes or apartments, or even if they live in your service area.
The easy thing with flyers is producing th
September 7, 2009
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Nothing beats direct response when it comes to results-driven proven advertising, and messages sent directly to your highly targeted market via direct mail can deliver a terrific return on investment (ROI) when tested properly.
To learn how to properly craft a winning sales letter or direct mail piece, I highly recommend reading Dan Kennedy's book "The Ultimate Sales Letter", and you can also learn a lot from my friend David Frey's article on writing a winning sales letter.
You'll find a w
September 2, 2009
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