Yellow Pages Marketing
The yellow pages are another great marketing resource that is often underutilized or used ineffectively. Yellow page ads are great because when someone sees your ad, you know they are already in the market for your product or service.
Yellow page ads need to be benefits-driven, with your Unique Selling Proposition (USP) stated clearly and boldly (remember, this is the one place where your prospects will see your ad alongside all of your competitors). You want your ad to stand out from the clutter, so use a direct response type of ad, and again, offering free gifts or premiums will work well here.
For more information about writing effective yellow page ads, be sure to check out www.ypcommando.com and also www.yellowpagesprofit.com – Alan Saltz’s excellent course on Yellow Pages advertising. I own it along with several other books about YP advertising and it’s the best resource I’ve come across.
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